COVER STORY VIEW MORE

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BFSI Breaks The Mould

No longer the quiet corner of advertising, India's BFSI sector is now unleashing an ad....

Anushka Sengupta
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Q-up for Ads

Brands are paying 30-35% more for ads on Q-commerce, but even then grocery runs on....

Antora Chakraborty
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AI - New Money Spinner for Agencies

AI has moved from experiment to engine, reshaping how India's ad agencies create, pitch, and....

Anushka Sengupta

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Best Ads of August 2025
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

LG Electronics India announces ₹11,607 crore IPO, subscription opens October 7
BY TEAM IMPACT
Coca-Cola India partners with ICC for Women’s Cricket World Cup 2025
BY TEAM IMPACT
SuperYou launches Protein Wafer Minis in three flavours for bite-sized nutrition
BY TEAM IMPACT
Stayfree’s new ad tackles period stigma by revisiting past parental rejections
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

DPDP: Data Done Differently

As DPDP comes into force, companies recalibrate targeting, tracking, and engagement strategies, prioritising consent and long-term ROI
BY Ruchika Jha

‘Freedom isn’t free; it comes with insecurity, and you learn to live with both’
BY Yash Bhatia
Magazines on the Go
BY Yash Bhatia
‘We’d rather sit idle than pitch for free’
BY Yash Bhatia

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Stellar Jury Picks Impact’s 50 Most Influential Women, 2025

VIEW

Pitch Finovate Awards 2025 Celebrates Excellence And Innovation In BFSI Marketing

VIEW

Pitch BFSI Summit Returns For Its 3rd Edition

VIEW

NDTV Ventures Into Live Entertainment With NDTV Good Times

VIEW

Jury Meets To Pick Impact Top 30 Under 30 Winners

VIEW

e4m Real-Time Programmatic Advertising Conference

VIEW

e4m Real-Time Programmatic Advertising Awards 2025

VIEW

E4M Hosts D2C Revolution Summit 2025

VIEW

E4M Celebrates 4th Edition of D2C Revolution Awards

VIEW

BW Education School Leadership Summit 2025 Charts Path for Tomorrow’s Learning

VIEW

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