COVER STORY VIEW MORE

Card image cap
Activate To Engage

How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience....

Pritha Pahari Ruchika Jha
Card image cap
Tuned in to Gen-Z

Move over millennials, brands are now marketing to match the Gen Z vibe. How are....

Anushka Sengupta
Card image cap
The Omni-verse

Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival....

Yash Bhatia

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which ads stole the spotlight this week? IMPACT rounds up the ones you shouldn’t miss

BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Hall of Fame: Best Ads of November 2025
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Sameer Wanchoo appointed CMO at VIP Industries
BY TEAM IMPACT
IMPACT Hall of Fame 2025: Aditya Birla Capital and FCB Kinnect Rank 23
BY TEAM IMPACT
Salty and Bark Out Loud launch ‘Charms for Change’ initiative for stray dogs in Delhi
BY TEAM IMPACT
Underneat Clocks 200% Growth After Myntra Launch, Emerges as Shapewear Leader
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Brought To You By... ‘Reality TV’

Reality shows aren’t logo backdrops anymore; they’re scripts where brands shape moments. But do in-show launches outperform big-budget media plans?
BY Antora Chakraborty

Sensory Upswing
BY Antora Chakraborty
Death of Hashtags?
BY Pritha Pahari
Agla Station: Audio Marketing
BY Ruchika Jha

BACKBEAT VIEW MORE

Lessons From the Playground: How My Lil One Changed My Leadership Style

Harikrishnan Pillai of TheSmallBigIdea, reflects on parenting reshaping his leadership style through sensitivity & more intentional problem-solving
BY Harikrishnan Pillai

‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Recognising Excellence In Broadcasting at e4m ENBA 2024

VIEW

e4m Newsnext Summit Explores The Changing Landscape Of Journalism

VIEW

Impact Digital Influencer Conference 2025 Returns With Its 5th Edition

VIEW

exchange4media Hosts Third Edition Of Digital 40 Under 40 Awards

VIEW

Bw Education Future Of Management Education Summit 2025 On Reimagining Management Learning

VIEW

e4m Hosts 10th Edition Of Indian Content & Marketing Awards

VIEW

Exchange4media Hosts Fourth Edition Of MarTechAI Awards

VIEW

MarTechAI Summit 2025 Spotlights The Power Of Agentic Ai In Modern Marketing

VIEW

AI Takes Centre Stage At Quoraverse Mumbai 2025

VIEW

Gurugram Sets the Stage for Quoraverse 2025’s AI Dialogue

VIEW

E - PAPER


CURRENT

LAST WEEK

SUBSCRIBE TO
IMPACT ONLINE

BUY IMPACT ONLINE