COVER STORY VIEW MORE

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Fake OOH For Real Likes

From Amul Girl in Portugal, Pepsi’s takeover of Gateway of India to Bisleri’s game with....

TEAM IMPACT
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Freedom From Scams

As online scams get smarter, so do the ads fighting them. This Independence Day, we're....

Anushka Sengupta
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Infamy is the new virality

In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of....

Pritha Pahari

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns stood out for creativity this week? Here’s IMPACT’s selection, worth your attention

BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Best Ads of July 2025
BY Anushka Sengupta
Ads In Focus
BY Anushka Sengupta
Ads In Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

ORSL launches ORSL Zero, an Electrolyte Drink for Calorie-Conscious Consumers
BY TEAM IMPACT
LS Digital Appoints Dipali Mahesh as Managing Director – UI/UX, f1studioz
BY TEAM IMPACT
Renault India unveils art installation near Delhi International Airport
BY TEAM IMPACT
Amazon Prime Lite now available on OTTplay through bundled and add-on plans
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Jewellery Man-ifesto Shift

How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
BY Pritha Pahari

Outsiders to Industry Movers: How Uday Shankar Mentored a Generation of Media Leaders
BY TEAM IMPACT
Shubman Gill’s Branded Faux Pas
BY Yash Bhatia
Skin In The Game
BY Anjana Naskar

BACKBEAT VIEW MORE

That Week that nearly Broke Me

Prateek N Kumar, Founder & CEO of NeoNiche, pens a piece on how a devastating fire sparked resilience, unity, and the true meaning of leadership
BY Prateek N Kumar

‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep
Reverse Sweep or Straight Drive? It’s all about Self-Belief and Conviction
BY Amit Relan

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

AIM-e4m Hosts Magzimise Awards 2025

VIEW

NewsX hosted the 7th edition of the ‘We Women Want’ Conclave & Shakti Awards 2025

VIEW

AI meets human ingenuity at IAA Leadership Awards 2025

VIEW

Pitch CMO Summit Bengaluru 2025: Navigating Brand Growth in Disruptive Times

VIEW

e4m Applauds Innovation and Impact at Indian Marketing Awards- South 2025

VIEW

e4m Hosts Revenue Leaders 40under40 Awards Honouring Young Media and Marketing Innovators

VIEW

Sideways Marks 10 Years, Hosts Anniversary Gathering in Mumbai

VIEW

E4M Hosts the first edition of Revenue Leaders Conference

VIEW

E4M Presents Inaugural Edition of E4M Revenue Leaders 30 Under 30 Awards 2025

VIEW

Dr. Annurag Batra Hosts International Emmy 2025 India Jury Meet in Mumbai

VIEW

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